Different characters.
A clear identity.

A place to belong.
Room to be different.

“Farthing” suggests small beginnings. “Fold” is a place of gathering: a shared enclosure, with an open entrance. Together they describe a home for ventures with minds of their own.

A small gathering.

Three different shapes inside an open enclosure. They express variety and belonging, rather than a fixed count of ventures. Keep the mark unchanged as the collection grows.

Warm ground.
Distinct characters.

Parchment and damson carry the identity. Clay, lilac, blue and gold bring variety to the illustration. The ventures keep their own colours.

Accessible text on parchment: damson (#392B36), quiet ink (#70636A) and rust ink (#A84F37). Use parchment text on damson. Light accents belong in shapes and surfaces, not small text on parchment. The supplied logo has its own darker accent values; preserve those.

Character, with clarity.

Georgia brings an editorial character to headlines and captions. The system sans-serif keeps body copy, navigation and small labels clear. Use italics selectively, normal tracking in paragraphs and generous line spacing. The wordmark pairs bold “farthing” with regular italic “fold”.

SVG lockups contain editable text. For press-ready work, use Georgia or outline the lettering in a licensed design environment. Digital fonts use system fallbacks; no remote font requests are required.

Like introducing
interesting neighbours.

Friendly, specific and lightly wry. Describe what a venture does, then let a little personality through. The British character is in the phrasing and small details.

Write Farthingfold as one word in prose. Keep claims concrete and development stages honest. Avoid corporate portfolio language, exaggerated promises, invented customer stories and elaborate heritage decoration.

Gathered.
Not regimented.

The enclosure has a lightly uneven outline. Shapes differ in size, angle and spacing. Keep that character while making every line intentional: no stray marks, illegible annotations or perfect circular boundary.

The caption belongs below the illustration in readable text. For the venture cards, use each venture’s own marketing imagery and identity, with careful crops and enough contrast for lettering. A photo, a fantasy landscape and a product mark can comfortably share the same page.

A little rhythm.
Plenty of breathing room.

The useful bits.

The kit contains the full written guidelines, three mark variants, three horizontal lockups, the hero illustration, colour definitions, CSS tokens and a social card. It excludes the ventures’ own artwork.

Use these assets to identify Farthingfold accurately. The files do not grant ownership of the brand or authorise an endorsement. Last updated: 5 November 2026.